From the Inside Flap
Win and take all with these proven strategies
In the real world, not everyone gets a prize just for showingup. You either win or you lose. If you’re in business during a downeconomy, winning means one thing: being first.
If You’re Not First, You’re Last is your playbook forseizing the heights by boosting sales, increasing margins, andcreating new opportunities no matter the economy. Let your rivalscomplain about miserable selling climates! They can hide undertheir beds as you use the practical tools and strategies in thisguide to get to work and get results.
Pulling no punches and allowing no excuses, If You’re NotFirst,You’re Last gives you:
An advance-and-conquer attitude
The secret strength of “hunger”
Your Freedom Plan
Why dominance means disregarding social norms
How to deliver at “WOW” levels
How to convert unsold goods into sales NOW
The “Power” Schedule—the exact daily formula for personalsuccess
And so much more!
Even in a down economy, you can get to the top in your careerand business—and the top is the right place to be! IfYou’re Not First, You’re Last gives you a proven set of toolsto find the opportunities and act on them before your competitiondoes. Get this powerful guide and you won’t just succeed, you’lldominate.
From the Back Cover
Praise for If You’re Not First, You’re Last
“This book is a wake-up call. While the rest of the world iscomplaining about problems, Grant Cardone is working on solutions.If you don’t want to have regrets in your life about never reachingyour dreams, read this book and light your life on fire!”
—Dr. Tony Alessandra, Hall-of-Fame MotivationalSpeaker and author of The Platinum Rule
“If Grant’s book doesn’t motivate you to think bigger, worksmarter, and accomplish more than you ever thought possible, thenthe ‘box’ you’re stuck in is in danger of becoming a casket! Takeyour dreams out of mothballs, get your game face on, and get readyfor the ride of your life!”
—Dave Anderson, President, LearntoLead, and author ofHow to Run Your Business by THE BOOK
“I love Grant Cardone’s book for one reason: it works! Notheory, no magic formulas, just a step-by-step blueprint that willincrease your business if you do exactly what Grant says. It workedfor me.”
—Warren Greshes, author of The Best Damn Sales BookEver: 16 Rock-Solid Rules for Achieving Sales Success!
“Nearly all of the sales advice you’ve been taught will land youin last place. Read this book and learn how to finish first!”
—Frank Rumbauskas, New York Times bestsellingauthor, NeverColdCall.com
“Grant Cardone’s new book is a must-read if you want to befirst, if you want to be the best!”
—Todd Duncan, New York Times bestsellingauthor
See all Editorial Reviews
During economic contractions, it becomes much more difficult tosell your products, maintain your customer base, and gain marketshare. Mistakes become more costly, and failure becomes a realpossibility for all those who are not able to make the transition. But imagine being able to sell your products when others cannot,being able to take market share from both your competitors, andknowing the precise formulas that would allow you to expand yoursales while others make excuses.If You’re Not First, You’re Last is about howto sell your products and services—despite theeconomy—and provides the reader with ways to capitalizeregardless of their product, service, or idea. Grant shares hisproven strategies that will allow you to not just continue to sell,but create new products, increase margins, gain market share andmuch more. Key concepts in If You’re Not First,You’re Last include:Converting the Unsold to SoldThe Power Schedule to Maximize SalesYour Freedom Financial PlanThe Unreasonable Selling Attitude